New Chapter: Tom Brady uses his likeness along with college athletes for new clothing line

His namesake.

#TomBrady has a new clothing line that will also help support college athletes. Brady has launched his Brady Brand. He has also signed nine college football players to name, image and likeness (NIL) deals, including Michigan quarterback Cade McNamara; Jackson State quarterback Shedeur Sanders, son of Tigers head coach Deion Sanders; Georgia wide receiver George Pickens and Coastal Carolina quarterback Grayson McCall, according to ESPN.

This is significant since college athletes prior were not allowed to monetize their likeness in deals.

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