TAPPING IN. Hailey Bieber is looking to tap into the beauty business. She has been trademarking several different names for her potential ventures. “Rhode” being the most recent name.

Hailey has trademarked the rights to her middle name “Rhode.” She has filed her name under several different categories with the United States Patent and Trademark Office. Such as beauty and wellness merchandise, bath and shower products, cosmetics, makeup, fragrances, haircare and skincare.

One of the first steps to starting a business is securing trademark rights. A trademark protects brand names and logos used on goods and services. Registering a trademark generally gives the trademark owner rights to use the trademark for the goods and services with which it is associated, avoiding any consumer confusion about who the goods or services belong to.