Rise and Shine: Kylie Jenner New Trademark

Cha-Ching.

After selling out of merchandise and crashing the Tik Tok app with her rendition of “Rise and Shine” #KylieJenner has filed a #trademark application for the mark and everyone is furious?.

The Kardashian/Jenner family has a total of over 700 trademark applications (with Kylie having 128 applications) in attempt to ice out anyone else monetizing anything associated with their brands. Kylie list the trademark of her first name to thre singer Kylie Minogue.

Here are few reasons why her trademark application may stand a chance:

1. She is being clever by filing the slang version of the word “RIIISE AND SHIIINNEE” although it has the same meaning as the original phrase.

2. She has already successfully used the mark in commerce which makes her application stronger than an intend to use application.

3. The mark with its slang spelling is distinctive and unique which is required of a successful trademark registration.

Do you think she should get the mark on such a common saying even if it is spelled differently?

 

 

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