Rihanna aka the self proclaimed “savage” is going after her own father Ronald Fenty and his business partner Moses Perkins in court for allegedly using her Fenty brand and his relationship to her to launch a business for himself according to new court documents filed in federal court in Los Angeles.  Specifically Rihanna is suing for invasion of privacy and “egregiously and fraudulently” misrepresenting that their company, Fenty Entertainment, is affiliated with her.

In 2017, Ronald started a talent development company called Fenty Entertainment.  However the problem is Rihanna has already trademarked “Fenty” to use in a number of business ventures, including her well-known Fenty Beauty line and Lingerie line. She claims he’s profiting off the reputation she’s created with her Fenty brand.

The lawsuit also specifically mentions fraudulent bookings, the lawsuit states, include a $15 million tour in Latin America, along with two concerts in Los Angeles and one in in Las Vegas for $400,000.  Rihanna even claims her dad even unsuccessfully tried to file a trademark for “Fenty” to use with resort boutique hotels.

Prior to this lawsuit, Rihanna claims she has sent multiple cease and desist letters to her father but he has ignored them.

She’s asking a judge to place an injunction on her dad using the name Fenty and monetary damages.

At the end of the day he may feel like he is entitled to the name because its his name he gave to her as a birthright (also beauty and lingerie is not really entertainment) but she ultimately is the person that has legal ownership over it for branding and marketing purposes because she is the one that filed the trademark.   If they were thinking more strategic they would just work together to both use the name and split the profits in how the name is used in any capacity, entertainment, beauty or otherwise.

What are your thoughts?